Topsider Trash Project
Here on the Topside, we live in a world where space and resources are a precious commodity. Still, the human race continues to pile up trash we cannot find enough space to store. Common solutions to the “trash problem” include burying it in landfills, storing on ocean barges, and sending it into outer space. Recycling can help alleviate our trash problem, but it requires human cooperation and consumes non-renewable energy sources. The Downsiders have found a divergent solution to the trash problem in re-purposing trash items. Indeed, some experts argue it is better to simply consume less or to repurpose old items into something new. Therefore repurposing items has become a popular alternative to recycling!
Task: You will work in groups of 3 to create a usable product from materials that would otherwise be considered trash. As individuals, you will analyze a model print advertisement, and then create an advertisement for your product based on the real advertisement’s techniques. Your team will sell your product at the Green Market using your advertisements.
Basic Requirements aka Portfolio:
- A useful, reproducible product
- An illustration of the product (can be a photo, drawing, or computer-simulated image) or mock-up of your product
- An analysis of a model advertisement, use SpringBoard pages 125-126 for instructions.
- A print advertisement (enlarged to 1/2 poster size) advertising your product and convincing others to buy it, use SpringBoard pages 127-128 for instructions.
- A reflection on the advertisements, use SpringBoard pages 128-129 for instructions.
Details: Class time will be provided for all portfolio items; however, if that time is not wisely used, it will be your responsibility to complete work at home. Written items will be completed via Google Doc share to ensure that all group members contribute to the item.
- I. Product: An expository description of the details of the product, no more than one page in length. Must be made mainly out of items that would normally be thrown away or recycled. Your product must have a tangible, practical use in society. It cannot be simply aesthetic (i.e. art). At least 90% of the product itself should be made from trash. You may use a minimal amount of non-trash items such as tape, glue, staples, string, etc. to create your product. In addition, your product should be reproducible- not one-of-a-kind. Remember, the more creative you are in your use of trash items, the better!
- II. Illustration or mock-up: You can choose to create an illustration of your product or make a mock-up. For the illustration, you may take an artistic photo, draw/ paint it neatly and creatively, or use computer software to create an image. For the mock-up, you can actually construct a three-dimensional prototype of your product using the materials.
- III. Analysis of a model advertisement: use SpringBoard pages 125-126 for instructions.
- IV. Print Advertisement: On a ½ sheet of poster board, your group must create a print advertisement that presents your product in a creative, attractive, and innovative way. You may use artistic photos, drawing/ painting, or computer software to create the advertisement. The advertisement should use persuasive rhetoric to appeal to consumers. Use SpringBoard pages 127-128 for instructions.
- V. Reflection on the advertisements: Use SpringBoard pages 128-129 for instructions.
- VI. Green Market: All product portfolios will be presented at a product market during class. Consumers will vote in a silent auction during class. The group whose product fetches the highest price at market will receive an additional 5 points added onto their major test grade for the overall product portfolio.
The group work and individual work will each constitute a major grade (Individual worth 40 points, group worth 60 points with possible bonus of 5). Each required component will receive a designated number of points, according to the grading rubric for that component. The two totals of those points will result in your two major percentage grades.
Topsider Trash Portfolio Grading:
Item (Possible Points)
|Product Description (20)|
|Illustration or Mock-Up (20)|
|Analysis of Model Advertisement (20)|
|Print Advertisement (20)|
|Reflection on advertisements (20)|
|Bonus: Green Market (5)|
|Exemplary (20)||Proficient (15)||Emerging (10)||Not present (0)|
|Product Description||The paragraph(s) clearly and succinctly describes the details of a creative, useful, and reproducible product.||The paragraph(s) describes the details of a creative, useful, and/or reproducible product.||The paragraph(s) attempts to describes the details of a product.||No product description present.|
|Illustration or Mock-up||Illustration or mock-up demonstrates a creative, useful, and reproducible product constructed of 90% reused materials.||Illustration or mock-up demonstrates a useful, and reproducible product constructed of 90% reused materials.||Illustration or mock-up demonstrates a product constructed of less than 90% reused materials.||No illustration or mock-up present.|
|Analysis of Model Advertisement||The analysis of the original advertisement is well-written and demonstrates a thorough understanding of persuasive elements including purpose, target audience, persuasive techniques, and effect.||The analysis of the original advertisement demonstrates an understanding of persuasive elements including purpose, target audience, persuasive techniques, and effect.||The analysis of the original advertisement does not show a clear understanding of persuasive elements including purpose, target audience, persuasive techniques, and/or effect.||No analysis present.|
|Print Advertisement||The new advertisement is skillfully designed and visually appealing. It contains persuasive techniques, claims, language, and images that powerfully entice the target audience to purchase the product.||The new advertisement is designed with persuasive techniques, claims, language, and images that encourage the target audience to purchase the product.||The new advertisement does not contain relevant and/or accurate persuasive techniques, claims, language, and/or images. It does not appeal to the target audience or encourage the purchase of the product.||No advertisement present.|
|Reflection on Advertisements||The reflection demonstrates a sophisticated understanding of the relationship between advertising content and the intended audience. An insightful comparison between old and new ads demonstrates the writer’s understanding of this relationship.||The reflection demonstrates an understanding of the relationship between advertising content and the intended audience. A comparison between the old and new ads demonstrates the writer’s understanding of this relationship.||The reflection does not adequately demonstrate an understanding of the relationship between advertising content and the indeed audience. A comparison between the old and new ads is vague or irrelevant.||No reflection present.|